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Sep 19, 2023

Prada's New Campaign, The Glass Age

Alex Da Corte’s new campaign links the Prada Galleria handbag with Scarlett

Alex Da Corte's new campaign links the Prada Galleria handbag with Scarlett Johansson, using colour to reflect emotion and humanity.

Prada unveils a new campaign, The Glass Age, by Alex Da Corte and starring Scarlett Johansson. This project marks a continuation of the brand's series of collaborations, commissioning artists to consider the relationship between iconic pieces and cultural icons. With The Glass Age, Da Corte celebrates the Prada Galleria handbag and the influence of Johansson through. It uses colour, shadows, and reflections to display the actor's ability to embody different identities and spirits, something she is renowned for. The handbag mirrors Johansson, transforming in colour and pattern as her emotions do. Drawing on ideas of pop and surrealist art, the campaign comes to life in a vibrant and vivid manner.

The Venezuelan-American artist Alex Da Corte works across video, performance, installation, painting, and sculpture. This campaign marks his first work in fashion.

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